In 1999, Lisa Thurman and Sue Katz founded AmazingCosmetics. With a shared passion for makeup the pair had always felt that a woman’s complexion should not just be treated in the skin care process but with her cosmetics as well. They agreed that with a perfect canvas every woman could go without much else and still look flawless. They decided to combine their business sense and makeup knowledge and pioneer their own brand starting with what has now become their iconic, hero product, the AmazingConcealer. Beloved by fans across the globe from every day women to professional makeup artists and their celebrity clients.
Tell us about your business’ mission:
From the beginning AMAZINGCOSMETICS set themselves apart from the competition by focusing on one thing and being the best at it – concealer. The AMAZINGCONCEALER Technology remains the brand’s “secret-weapon” and fuels the innovation pipeline bringing the high-performance, complexion perfecting products to market with unique multi-tasking formulas, signature functionality benefits available in shades for women of all skin tones and ethnicities.
Best thing about your work:
Creating products that strengthen a woman’s confidence by enhancing both her inner and outer beauty.
Why are you excited to partner with the YWCA?
As a self-funded, woman owned business we feel aligned with the YWCA’s mission in empowering women to be the very best they can be.