How Black Friday and Small Business Saturday Can Rescue African American Neighborhoods

Directing our dollars to women and minority-owned/led and women and minority “friendly” businesses can truly make a difference for our communities.

During the holiday season, we invited an expert to share her insights on the topic of “conscious consumerism.” Maggie Anderson is co-founder of the Empowerment Experiment and author of “Our Black Year: One Family's Quest to Buy Black in America's Racially Divided Economy.”

Maggie has many ideas for making meaningful changes in your daily habits that can impact our communities of color. Please read and share your thoughts on social media. Connect with us on Facebook, Twitter and Instagram and use hashtags: #powerofthepurse #yshop #consciousconsumerism. Thank you!